On the Beach has confirmed 107 redundancies, closing a consultation process that ran for over four months.
What happened
- 26 Mar 2026: Manchester-based OTA opens 45-day consultation, warning tech automation puts customer-facing, finance and support roles at risk.
- Sept 2025: Move follows earlier closure of B2B arm Classic Collection after 37 years.
- 6 Aug 2026: Company confirms consultation concluded, 107 roles cut.
What were the results
- 107 redundancies, over 20% of its 505-strong headcount (as of 30 Sep 2025).
- No affected staff were redeployed elsewhere in the business.
- Automation named as one of four strategic pillars, alongside retention, holiday choice, and trust.
Why it happened
- Company frames it as tech-driven efficiency, not cost-cutting.
- Medium-term targets unchanged: £85m pre-tax profit, £2.5bn TTV.
- Record TTV of £1.25bn to Sep 2025, up 11% YoY — despite an earlier demand dip linked to the Iran conflict.
Case closed: final figure confirmed, consultation ended, no further roles at risk.
