Decathlon is closing its flagship store in Cheltenham, Gloucestershire, on 29 August 2026, ending five years of trading at the site. The closure was first reported by local news outlet So Glos and picked up by trade publication Drapers on 17 August 2026.
5
Years the Cheltenham store traded before closure
The French sports retailer has described the move as part of an ongoing effort to "rightsize" its store fleet, suggesting the Cheltenham closure is not an isolated decision but part of a broader review of its UK retail footprint. No specific financial reasons for this location's closure have been given publicly.
The number of employees affected has not been disclosed. Workers at the Cheltenham store face an uncertain period as the closure date approaches, and it is not yet clear whether the company is offering redeployment to other sites or entering into a formal redundancy consultation process.
