WPP has begun cutting jobs across its agency network as part of a major restructuring drive announced by chief executive Cindy Rose. An estimated 300 roles are affected, with the bulk falling at VML, WPP's largest creative and production agency, alongside cuts to back-office functions including finance, HR and property management.
£500m
Target annual cost savings by 2028
The reductions are part of Elevate28, WPP's cost-cutting and simplification programme, which targets £500m in annual savings by 2028. WPP has said the changes are aimed at removing duplication across its agency portfolio and streamlining corporate infrastructure, rather than cutting client-facing or creative roles.
The cuts represent around 1% of WPP's global workforce. WPP has not published an official headcount figure; 300 is the most widely cited estimate from trade press covering the story. A further, smaller wave of notifications reportedly went out to VML staff in early August, suggesting the restructuring is ongoing rather than a single event.
WPP employs several thousand people in the UK, split across agencies including VML, Ogilvy, Wavemaker and Mindshare, alongside its London head office. UK-based staff affected by these changes should expect a formal consultation process, and — depending on role and seniority — may be offered a settlement agreement rather than going through standard redundancy selection.
